Bikeshare | yaledfa

Increasing awareness of Bikeshare programs at Yale

Noa/Yale Bikeshare

We worked with Noa Technologies and the Yale Office of Sustainability to design a humorous and informative dining hall pamphlet targeting undergraduate students to increase awareness of the Yale Bikeshare program and how to use it.

Team Lead: Elizabeth Qian-Wang

Ideation

During testing, we discovered undergraduate students engage and pay more attention to catchy slogans, highly value convenience and practicality, and are more impacted by individual benefits rather collective benefits.

Our first reiteration involved the simplification of the wording of the steps of using the bikeshare, inclusion of bike safety tips, bikeshare station map with biking times, new eye-catching header, and practicality-focused “fun facts” tailored to Yale undergraduates.

Changes include: updated wording of the 4 steps, inclusion of bike safety tips, bikeshare station map with biking times, new eye-catching header, and practicality-focused “fun facts” tailored to Yale undergraduates.

Overall, for the pamphlet we chose to balance humor and practicality to increase user engagement. In the past, funny Yale Dining pamphlets have garnered more attention, and we think lightening the mood of our publicity effort will better accomplish our goals of raising awareness of the bikeshare and how to use it.

We also made recommendations to Noa, such as adding a single ride payment plan, allowing users to make a Rider app account anywhere without a bike QR, and creating an immediate emergency helpline.